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Customer Relationship Management (CRM) integrates people, process and technology associated with sales, marketing and service to maximize the value of every customer relationship. It provides the means by which to manage and coordinate customer interaction across the enterprise, which in turn maximizes revenue by improved loyalty and customer acquisition. The use of better, more complete customer information allows organizations to:
- Build more profitable relationships
- Shorten sales cycles
- Raise performance metrics
- Increase campaign response rates
- Decrease lead generation and customer acquisition costs
CRM software has matured and, to some extent, its functionality has become more customized as per the organizations’ requirements; therefore, organizations are finding it increasingly difficult to differentiate one solution over the next. Typical features and functions found in most CRM systems today are:
- Contact and Account management
- Lead and Campaign management
- Customer service and Case management
- Opportunity and Pipeline management
- Sales, Marketing and Customer Service integration
- Customer Analytics and Reporting
- Transactional/order processing and Product Management
- Quote Management
- Workflow processing
For organizations open source CRM software offers unprecedented flexibility and extendibility. It becomes the vehicle by which innovation is delivered. All at a lower total-cost-of-ownership.
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March 3rd, 2008 at 9:23 am
I found your site on google blog search and read a few of your other posts. Keep up the good work. Just added your RSS feed to my feed reader. Look forward to reading more from you.
- Sue.
January 3rd, 2009 at 10:06 pm
hey…
wow…
January 4th, 2009 at 6:45 pm
greatings…
usefull…
January 4th, 2009 at 11:19 pm
ISO 13485 Implementation…
Working in the registration business, Mark Kaganov has assisted dozens of companies around the world in certifying their ISO 9001, ISO 13485 and ISO 14001 systems. For a number of years, Mark Kaganov has been certified as a QMS Lead Auditor with the In…
January 6th, 2009 at 8:46 pm
revenge…
It is great to see this kindof open discussion. I wish more website had this option….
January 10th, 2009 at 6:22 am
Working in the registration business, Mark Kaganov has assisted dozens of companies around the world in certifying their ISO 9001, ISO 13485 and ISO 14001 systems. For a number of years, Mark Kaganov has been certified as a QMS Lead Auditor with the International Register of Certificated Auditors (IRCA), England and an EMS Lead Auditor with the Registrar Accreditation Board (RAB) in the US. The author has near 25 years experience in the development, implementation and management of QMS and EMS.
February 15th, 2009 at 5:24 pm
I really liked your blog! Keep up the good work.
February 16th, 2009 at 7:42 pm
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
February 21st, 2009 at 5:58 am
Great post, look forward to more.
March 14th, 2009 at 11:01 pm
customer relationship management system…
I read your article “Opting for and Implementing the Best CRM System: 5 Hints | Business And …” on Saturday read and found it very interesting even if I am not 100% believe its about customer relationship management system…
March 17th, 2009 at 10:28 pm
just stopped by….
Very nice site. All the best….